Why Psychology Is Key to Successful Sales and Marketing Communications Do you know exactly how you want prospects and customers to view your business, your products, and your services? Do you know …
Five Reasons Why Case Studies May Be Your Single Best Way of Proving That Your Company Is Different — And Better!
What is a case study? A case study is a written or video profile of a real-life product or service application, presented from the point-of-view of the customer, proving how your company provided a …
Has COVID-19 Taught Us Anything About How To Communicate Better In Business?
After nearly a year of dealing with the business challenges caused by the current international health crisis, it is fair to ask (and answer): “Have we learned any lessons from all of …
There Are No “Bad” Times For Good Public Relations
These are tough times. Progressive companies, however, look for opportunities within chaos and challenges. Now, more than ever, remember two essential facts for marketing communications success, …
The Power of Event Marketing in a Digital Age
In a time when a majority of customer touchpoints are digital, it’s more important now than ever to integrate an increased level of event marketing into your marketing strategy. The impact of a …
Read This Post and you will instantly become better looking
So: are you reading? If so, it's probably because something in the headline got your attention. These days, getting someone's attention is the toughest marketing challenge. If you think you don't …
The 2019 New Year’s Resolutions Your Website Wants You to Make
WordPress websites have been a mainstay for small businesses for over a decade. The proliferation of this once simple blogging engine into the extendable Content Management System that it is today is …
B.S.O.S.
Does your marketing communications program suffer from “Bright Shiny Object Syndrome?” Sharing thoughts with those who are infected with Bright Shiny Object Syndrome (B.S.O.S.) is tough. If you …
A SIMPLE WAY TO TELL IF YOUR BUSINESS IS ON THE RIGHT TRACK
A SIMPLE WAY TO TELL IF YOUR BUSINESS IS ON THE RIGHT TRACK (OR IF A TRAIN IS HEADED TOWARD YOU). Do you want a quick way to learn if your business is healthy or not? Sure you do. Here it …
PUBLIC RELATIONS AND SOCIAL MEDIA
Some of the most important communications you'll probably never get around to doing (but for good reasons). • It's 2018 and many company websites don't have NEWS sections featuring current success …
