C R E A T E
Content Strategy:
What’s the first step you’ll usually take to find out about a company, product, or service?
You, like most people (including your potential customers) will hit the internet, search, and visit websites.
So… how do you feel about your website? Take a quick look.
In five seconds or less were you able to find out what your company does and why your company is better or different than your competition?
Does the content on your website truly provide value, education, and meaningful information vs. vague sales pitches?
Finally, would you buy from you?
If you come away from this exercise feeling a bit unsure, now is the right time to take a good hard look at the strategy and content that supports your brand.
Without clear, consistent, well written and organized brand content messaging —you are absolutely — without a doubt — losing new customers and sales.
Starting with your website, our team can examine your brand positioning and marketing content then work to develop a content strategy plan that improves your brand identity and drives brand growth.
C O M P E L
Content Development:
Great content informs, entertains and inspires. It builds a brand's presence by cultivating credibility and trust while empathizing with the needs of target audiences.
Does your content clearly communicate what your product or service is and why it is best choice?
Does your brand content showcase how your product or service solves a customer’s problem?
Excellent content does more than just deliver valuable information to a target audience, it influences a reader’s thought process and choices.
Right at this moment, your marketing content is much more important than it ever was before. Absent as many face-to-face meetings that we once had, and minus the many trade shows we once attended, your brand presence now relies very heavily on your web presence. The quality and consistency of your online content will either help grow your business or result in a loss of business.
Our team of content development specialists is ready and available to create meaningful, authentic, and compelling content for your brand that is valuable to your customers, increases your brand awareness, and supports your sales and marketing strategy.
We will help elevate your brand with professional and consistent high-impact content that drives interest, leads, and profitability.
Our wide range of content development services include:
- Website Content Development
- Public Relations
- Case Studies
- White Papers
- Social Media Content
- Marketing Collateral
- Multimedia Presentations
- Newsletter Content
- Email Campaign Content
- Direct Mail Content
- Webinar Content
- Content Strategy Development
C O N V E R T
Public Relations:
Establishing your brand's credibility is crucial. Whether it’s a new product announcement, a case study, or a thought leadership article, your new and existing customers will feel an increased level of trust when your brand’s news appears in your industry’s top media publications, online and print. Deliver your brand's narrative to readers in an authoritative way through an established and highly trusted third-party. The approach is the opposite of expensive paid advertising. When editors at key trade publications publish your news in their forums, it’s deemed valuable and credible almost instantly by readers who can become your customers.
Increase your brand’s awareness and reputation at a tiny fraction of the cost you would pay a for a one-time placed display ad while further developing a high level of trust and engagement with your target audience.
