In a time when a majority of customer touchpoints are digital, it’s more important now than ever to integrate an increased level of event marketing into your marketing strategy. The impact of a direct, shared, human-to-human experiences leaves a long-lasting impression and remains the most effective form of marketing that exists.
To put this into context:
- According to the U.S. Small Business Administration, it’s suggested that businesses spend 7% – 8% of gross revenue on marketing.
- Specific to the marketing budget, it’s estimated that businesses spend about 45% on digital and online marketing.
- About 25% of an organizational marketing budget is spent on social media ads.
Therefore, it’s fair to say that 70% of an organization’s marketing budget is spent on digital and online forms of advertising or lead generation campaigns and is expected to rise higher than ever during 2020.
What’s missing? Direct human interaction and the value it brings to the marketing and sales process.
In your marketing plans don’t ignore the opportunity to promote your brand through meaningful, in-person interactions via marketing events such as: conferences, trade shows, seminars, internal meetings, periodic small group gatherings, thought leadership and networking events, ceremonies and galas, product launches, VIP events, job fairs, recruiting events, and team-building events.
Marketing events engage your customers on a much deeper and profound level in ways that no other marketing method can possibly facilitate.
Event marketing is a critical component of any good marketing strategy because it provides the opportunity for your customers to establish a personal and intimate relationship with your brand. With event marketing, you can get your message out much faster and more effectively and to an audience that is eager to absorb it. Engaging your customers face-to-face adds a whole other dimension of trust and loyalty.
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